DESTINATION: FLORENCE. MANAGEMENT AND RECEPTION OF VISITORS IN THE HISTORIC CENTRE OF FLORENCE.
STUDIES AIMED AT DEFINING A MANAGEMENT PLAN FOR TOURISM.
Development of the Project: SiTI— The Higher Institute on Territorial Systems for Innovation (http://www.siti.polito.it/)
Description: Under the Law 77/2006 of the Ministry of Cultural Heritage and Activities and Tourism, SiTI, in consultation with the City of Florence, carried out a research with the purpose to develop studies aimed at defining a Management Plan for Tourism.
The project is organized through an analysis (desk, perceptual, spatial and cartographic) of tourist supply and demand in the historic centre.
Objectives: The project has the goal to encourage the popularisation of areas of the city that are currently not appreciated in their fullest by tourists. One of the key points on which the analysis, the results, and the methods of promotion was be based, was be the opinion of the residents and the tourists. The final output of the project consisted in the preparation of a set of guidelines.
Competences: public policy analysis, local development, local marketing, statistical analysis of tourist flows, planning with the geographic information systems (GIS), cultural enhancement, the use of multimedia tools for flow analysis.
Duration: July 2012- July 2013
Project Managers and Work Teams: Mangers: Carlo Francini (Municipality of Florence – UNESCO Office), Giulio Mondini, Sara Levi Sacerdotti (SiTI). Work Teams: Antonella Chiti, Valentina Ippolito (Municipality of Florence – UNESCO Office), Andrea Bruno Jr, Emanuela Gasca, Mark Cavallero, Massimiliano Coda Zabetta, Francis Carrot (SiTI and Polytechnic of Turin).
Credits by Niccolò Bandini – 500px.com/niccolbandini